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Georgina Gain

WHAT I DO...

I offer a variety of services, including

  • Marketing Strategy

    Develop clear, end-to-end marketing and communications strategies that sharpen positioning, strengthen value propositions, and drive qualified demand.

  • Student Recruitment & Engagement
    Increase enrolments and improve conversion rates through targeted strategies that attract, nurture, and retain high-quality students.
  • Marketing Communications Advisory

    Drive sustainable growth through executive-level marketing leadership, strong governance, and high-performing team capability.

  • Operations
    Accelerate growth and efficiency by identifying, procuring and embedding practical operational solutions across marketing, communications, and student engagement.
  • Strategic Communications & Compliance

    Protect brand equity and maintain regulatory confidence through compliant, risk-aware communications, including effective remediation and stakeholder engagement.

  • Campaign & Channel Effectiveness

    Maximise ROI by delivering integrated campaigns and optimising channel mix to improve lead generation and pipeline performance.

  • Expertise

    Georgina Gain is an experienced marketing and communications professional specialising in the education sector, with a background in senior leadership roles. She brings a balance of strategic thinking and practical, operational experience across marketing, communications, and the systems that support effective delivery. Her approach focuses on providing clarity around priorities, supporting measurable outcomes, and working alongside teams to turn strategy into action.

  • Experience

    • Led multi-channel marketing and communications campaigns across public and private education organisations

    • Directed large-scale lead generation, nurture and conversion programs with multiple stakeholders

    • Implemented marketing operations platforms including Marketo, HubSpot and Salesforce

    • Oversaw communications in highly regulated environments, balancing compliance and performance

    • Marketing lecturer in higher education, applying firsthand student insights to campaigns and communications